| A look at what we're reading and viewing now. | |
 |
Leading At The Edge By Dennis N.T. Perkins (AMACOM, $24.95) This book is a powerful exploration of the meaning of leadership--inspired by the example of a legendary Antarctic explorer, Sir Ernest Shackleton. Brutal cold. Total darkness. Aching thirst. Gnawing hunger. Constant danger. This was the reality for Sir Ernest and his crew during the two-year mission that began on December 5, 1914. They were entombed in ice just 45 days after their departure and it literally froze the expedition. On August 30, 1916, after a hazardous rescue mission in a frail lifeboat, every man was saved. The author takes us on the journey and shares how Shackleton's vision, actions and philosophy of leadership provided a compass in a fiercely troubled time. Perkins' book identifies 10 strategies that made all the difference. BUY IT NOW |
 |
How To Start A Home-Based Landscaping Business By Owen E. Dell (Globe Pequot, $17.95) Do you love spending long afternoons in your garden? Love choosing just the right arrangement of shrubs and flowers to line your walkways? If you have a flair for all things green you might want to consider turning your hobby into a business. Check out this book. The author is a licensed landscape architect and landscape contractor and shares his experiences and down-to-earth advice on every aspect of setting up and running a thriving landscaping business in the third edition of this book. You'll find information on getting clients and referrals, outshining the competition, pricing competitively, hiring help and getting paid and marketing your new business on the web. The author has been in the business for more than 30 years. An award-winning garden designer, his gardens have been featured in Sunset Magazine, Landscape Architecture, California Landscape and the Los Angeles Times. BUY IT NOW |
 |
How To Start A Home-Based Craft Business By By Kenn Oberrecht (Globe Pequot Press, $18.95) Do you enjoy making crafts as a hobby? Do you look around local shops and think that your crafts are a step above the rest? Ever think it would be great to leave your 9-to-5 job and launch your own craft business? Pick up a copy of this new book, one is a home-based how-to series from Globe Pequot. The author, a successful home-based woodworker, shares his experiences and down-to-earth advice on every aspect of setting up and running a thriving crafts business in this third edition. He also penned How To Start A Home-Based Photography Business for the same series. That book is $17.95. The author has also taught photography at the university level and is a freelance photographer living in Oregon. BUY IT NOW |
 |
Domain Names: How to Choose & Protect A Great Name for Your Website By Attorneys Stephen Elias & Patricia Gima (Nolo Press, $24.95) The right domain name can make or break an Internet business. Just look at the recent example of music.com which, on the strength of a domain name alone turned itself from a small semiconductor company in the Philippines to, according to The Wall Street Journal, "one of the Web's biggest accidental success stories." The right name is worth big money, too. Business.com , the current record-holder, was auctioned off for a whopping $7.5 million. BUY IT NOW |
 |
Consumer’s Resource Handbook By the United States General Services Administration (Consumer Information Center, Free) Readers occasionally ask us how they can shop smarter and invest more wisely, how can they take a deadbeat to small claims court, complain effectively or watch out for fraud. There are many ways to handle the above list, but there is one free resource that can help answer all of the above concerns and much more. The Consumer's Resource Handbook is available free by writing to the CRH, Consumer Information Center, Pueblo, CO 81009 or by logging on to their website: www.pueblo.gsa.gov. In this handbook, you'll find a listing of hundreds of helpful contacts in business, trade associations, consumer organizations, and local, state and federal government. In many cases, these listings do include websites and e-mail addresses. There is a good section on the Better Business Bureau and an extensive list of Corporate Consumer Contacts. A good guide and you can't beat the price. BUY IT NOW |
 |
Escape From Cluelessness By Lee G. Bolman and Terrence E. Deal (Amacom, $25) Does the mere thought of work drain your body of energy? Are you prone to cynicism when thinking about your company? If you suffer from bouts of confusion and alienation in the workplace, it is time to start thinking about starting your own business or working on this debilitating affliction known as cluelessness at work. Corporate hell is a daily reality for millions from all walks of work. "Dilbert" is dead-on. Can the average worker do anything to make work better? In their new book authors Bolman and Deal offer antidotes to this world of corporate doublespeak and cynicism in the workplace. The duo has surveyed the workplace with humor and at every stop, they point out innovative options, run down realistic strategies for improvements and reveal opportunities for making any job more fulfilling and fun. BUY IT NOW |
 |
Clicking Through A Survival Guide For Bringing Your Company Online By Jonathan Ezor (Bloomberg, $19.95) The book will help you bring your company online. Business owners will attain the knowledge they need to get online and start an Internet empire. The author, a new-media attorney, specializes in e-commerce and websites, so you know you'll be steering clear of legal landmines and other online pitfalls that often plague small business owners who seek to master the Internet. With this book you'll learn how to comply with international regulations and laws and you'll get a good understanding of copyright and trademark regulations for your website and for link programs. Clicking Through will also provide you with tips on how to maintain privacy and security of your customers' data. For more information visit www.clickingthrough.com. BUY IT NOW |
 |
CyberAssistant By D.A. Smith-Hemphill (AMACOM, $19.95) Everyone needs an assistant--but how do you find one in cyberspace? Thanks to D.A. Smith-Hemphill, we can all have an Internet assistant to help us really use this incredible tool and get more things accomplished in much less time. The author is a pro in organizational effectiveness and productivity and she has translated her skills to the navigating the World Wide Web. The book is presented in clear, step-by-step explanations and is simple to use and understand. After you put it down you will have a complete understanding of how to master the standard search engines such as Yahoo, Lycos and Altavista) and you'll be able to find that newspaper article you've been trying to track down for 10 months. You'll also know how to make travel reservations, print out maps and directions, track your Federal Express packages, purchase theater tickets, find out about upcoming concerts and sports events and check into industry newsgroups that can really help you find out what's happening with your competitors. Adopt these productivity techniques and make the Internet your friend. BUY IT NOW |
 |
The Neatest Little Guide To Making Money Online By Jason Kelly (Plume/Penguin, $12.95) Jason Kelly has written a wonderful book on how you can get your business online and make it grow and prosper. We love the book and its concise and very easy to understand format. Jason Kelly has taken a whirlwind of information and compiled it very neatly indeed into what is truly the "neatest" and coolest book on online enterprise. You'll learn how to establish an online affiliate business, how to select the right Internet service provider or online service, how to register your Internet address, how to market your business for growth and how to find the best web design software, and much, much more. This book is a bargain. The author created the Neatest Little Guide series to make complex information enjoyable. This is the fourth book in the series, which includes The Neatest Little Guide To Mutual Fund Investing, The Neatest Little Guide To Stock Market Investing and The Neatest Little Guide To Personal Finance. The author teaches financial seminars throughout California and publishes TheNeatSheet, a monthly investment newsletter. Visit his website at www.jasonkelly.com and buy this book if you want an online business presence. BUY IT NOW |
 |
Looking for some new accounting software to whip your records into shape this century? Check our PROFIT Version 4.0. The product was developed by Microsoft and perfected by Champion Business Systems. It’s easy to use and you may have your reports viewed in Microsoft Word, Excel, Corel Quattro Pro, WordPerfect, or HTML. Visit www.champbiz.com for more information on the product and Champion Business Systems. |
 |
75 Greatest Management Decisions Ever Made by Stuart Crainer (AMACOM, $24.95) Every wonder what the 75 greatest management decisions made were you must pick up a copy of this book. You learn what Mickey Mouse, the Model T and the Marlboro Man all have in common and what is the common thread among Walt Disney, Warren Buffet, Bill Gates and Ted Turner. You’ll also gain insight into blockbuster inventions: the credit card, the PC, the weight-loss industry, mass production, market research, brand management and more. BUY IT NOW |
 |
Soloing by Harriet Rubin (Harper Business, $22) Do you have what it takes to go solo? If you are trying to determine if you are ready, pick up a copy of Soloing and follow the guidelines. Rubin tells how to chart the telltale signs that you’re ready to go it on your own. She’ll help you develop goals and survive the pain of rejection. Develop a business/career/journey you’ll enjoy and don’t forget the inspiring words of Hillary Clinton’s commencement address, "Don’t mistake a career for a life." BUY IT NOW |
 |
Corporate Radar: Tracking The Forces That Are Shaping Your Business by Karl Albrecht (AMACOM, $27.95) Need some help in making sense of the business environment and culture? He presents tips for conducting your own "environmental scan" and offers help on how to study external events, trends and realities that can help you shape opportunities for your company. The author is the chairman of Karl Albrecht International and a speaker on organizational and individual effectiveness. His web address is: www.albrechtintl.com. BUY IT NOW |
 |
Take Back Your Time: How To Regain Control of Work, Information & Technology by Jan Jasper (St. Martin’s Press, $13.95) Jan Jasper is a leader in the field of productivity and time management. Jasper specializes in helping both corporate professionals and home based entrepreneurs resolve complex time/task management issues and work more effectively. Her clients learn powerful time and task management strategies, enabling them to spend less time on daily minutia and more time on high pay off tasks. Her web address is: www.janjasper.com. BUY IT NOW |
 |
Looking to buy a new ink jet printer? Go online to: www.epson.com/whatsnew/promotions/dummies.html. You can order a booklet for $2.99 that will help you make the best decision. Buying an Ink jet Printer For Dummies addresses consumer's questions in a familiar, user-friendly layout that is easy to understand. |
 |
Motivating & Rewarding Employees By Alexander Hiam (Adams Media Corp., $17.95) Don't let your best workers slip away to the competition. This guide will help you develop methods and techniques to inspire your workers. The author is a trainer and consultant and this is his 13th book. For more from Adams Media visit: www.adamsonline.com. BUY IT NOW |
 |
All About Credit Questions (And Answers) by Deborah McNaughton (Dearborn, $15.95) Most small biz owners have questions about credit. Consumer credit advocate, Deborah McNaughton, founder of Professional Credit Counselors in California, has just written About the most common credit problems encountered (Dearborn, $15.95). You'll learn about applying and getting credit, credit denials, first time credit, women and credit, understanding credit reports and much more. BUY IT NOW |
 |
Raise The Bar: Creative Strategies To Take Your Business and Personal Life To The Next Level by Mike Vance and Diane Deacon (Career Press, $26.99) A dynamic guide that offers techniques to help foster your innovative thinking.If you need new ideas and inspiration for your enterprise, check it out. BUY IT NOW |
 |
How To Collect Debts (And Still Keep Your Customers) By David and Martin Sher (AMACOM, $24.95) Need to collect those debts due you but don't want to alienate your customers? Pick up a copy of this new book. The Sher brothers have instructed thousands of people in receivables strategies that not only work, but are actually fun to implement. The book is written with humor and is chock-full of real-life stories and personal experiences. The authors own and operate AmSher Receivables Management in Birmingham, Alabama. BUY IT NOW |
 |
The Experience Economy: Work Is Theatre & Every Business A Stage by B. Joseph Pine II and James H. Gilmore (Harvard Business School Press, $24.95) This book predicts that we are entering a new economic era that will be based solely on the staging of unique customer experiences. From booksellers to casket makers to higher education to insurance companies, experience is the offering that differentiates the market leaders, delivers the highest customer value, and reaps the greatest profit. Pick up a copy to prepare for the challenge. BUY IT NOW |
 |
Knock Your Socks Off Selling
by Jeffrey Gitomer & Ron Zemke (AMACOM, $17.95) This is about the strategies, tactics, and techniques needed to turn prospects into customers and customers into partners. It’s about building and maintaining long-term relationships. Jeffrey Gitomer & Ron Zemke are the brains behind this brand new series for the sales professional from this respected business publisher. BUY IT NOW |
| Secrets of the Investment All-Stars featuring proven strategies from the best of the best—made clear and easy to follow. by Kenneth A. Stern (AMACOM, $25) Kenneth A. Stern, a leader in educating the public about personal finance, brings together original interviews with nine investment luminaries—all self-made millionaires who don’t need to share their winning secrets for the money, but who want to for the record, it’s straight to the point and jargon-free. BUY IT NOW |
|
 |
Managing Health Benefits In Small & Mid-Sized Organizations by Patricia Halo (AMACOM, $35) Navigating the medical insurance maze? Then you need this book. Drawing on the author’s 20 years’ experience as a health benefits advisor to smaller organizations, this how-to-do-it guide is packed with targeted strategies for companies with as few as 50 employees or as many as 500. BUY IT NOW |
 |
Business Know-How: An Operational Guide for Home-Based and Micro-Sized Businesses with Limited Budgets by Janet Attard (Adams Media, $16.95) Inspired by America OnLine’s “Bus-iness Know-How Forum” Janet is president of Attard Communica-tions, a company providing content development, forum management, website maintenance, and editorial services to business and government groups. BUY IT NOW |
 |
Calling all contractors! Check out the wide variety of software available from E-Z Legal Software of Deerfield Beach, FL. You’ll find Construction Estimator, Pay-roll, Accounting software and even Contractors Forms software ranging in price from $29.95 to $49.95. Visit the company website at www.ezlegal.com or call 800-822-4566 or 954-480-8933 to request a catalog of E-Z software offerings. There is something for everyone! |
Advertise | Subscribe | Contact Us | Links | Bookshelf
Start a Biz from Home | Pros & Cons of Franchising
The Right Franchise | Investigate a Biz Opportunity
101 Tips | The Perfect Name